Loyal to the information, not the brand.

Interesting article from the Neiman Journalism Lab at Harvard University.

“niche isn’t just in the content or the subject matter; it’s in the mechanism of transmission.”

As one source replaces another the reader remains loyal only to the content that catches and maintains their interest, rather than the vehicle that brings the information. Gone are the days of the local daily paper gracing the breakfast table, along with the few essential magazines that come each month and are allowed to pile up in the living room, bedroom, or bathroom (one of my favorite places to read mags).  Tomorrow’s adults will know nothing of these things and may in fact find them absurd or archaic, as they glean their news, entertainment and knowledge of the world and its happenings through various blog posts and hot-at-the-moment social media platforms.


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